Month: July 2017

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I’m Invisible! (Song Lyric)

Songwriting 101

How To Write a Song

I can’t really tell you how to write a song! But I can tell you some of the things I do that end up being one!

Everybody has different ways. I usually write poems. These days I will already know what kind of attack, jazzy, hard, folk, the song should have when I’m working on the words, and I incorporate a lot of repetition and rhythm, which is much more song-like than poem-like, although a poem can easily get a melody, and sometimes that works great! There’s really no other difference between a song lyric and poem than the intentional things done to a lyric to make the song better; you’ll see many of these treatments in the lyric below, and how it starts to “sing itself.”

The lyric below is a great example Continue reading “I’m Invisible! (Song Lyric)”

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Make a Video That Gets 100,000 Hits – Then Write a Blog Article About It (or, “I Eight The Nuggets”)

Googlevertising Pt 3

Would you like to make a video that gets 100,000 hits?

Recently I posted about giving things away for free, and the things people don’t pay for anymore.

Well, the silver lining to the digital-don’t-sales cloud is, if you have good content, and you give it away for free, it may get a lot of hits! It’s the tradeoff that sits at the center of the Googlevertising secret formula.

The free thing is in the center and stays there, eyeballs rotate around it and advertising, if available and set up, monetizes it. The free thing stays in the system indefinitely, Continue reading “Make a Video That Gets 100,000 Hits – Then Write a Blog Article About It (or, “I Eight The Nuggets”)”

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TAKE A BREAK AND BUILD SOME CONFIDENCE; MANDATORY SESSION (For Writers, Authors, Content Creators, Book Publishers, Self Publishers, Ship Captains And Their Cousins)

Googlevertising

(or, The Little Blog Boat That Could, An Argument For Writing Good, *sung to the tune of “Ain’t Got No Eyeballs”*)

Selling Jewelry on the Beach in Mexico
The jewelry guy, who knows the parasailing guy.

If the Internet is a web, it’s a web of advertising. The Internet advertising industry is a blessing and curse, of course, but it’s become, oddly, embedded in everything, the Mexican referral service of the Universe. Everybody is not only selling something, but probably somebody’s cousin (you know what I mean). It’s a great system that works!

So true. Easy to forget we’re talking about the Internet, which, we quickly remember, shouldn’t be a web of advertising. We hate the idea. Almost forgot.

And the frustration goes both ways;  viewers are not digging your content while you’re wondering why it’s not getting hits.

It’s not the Internet’s fault! Or your cousin’s! It’s yours! Your content is not good enough, or you’re assuming Continue reading “TAKE A BREAK AND BUILD SOME CONFIDENCE; MANDATORY SESSION (For Writers, Authors, Content Creators, Book Publishers, Self Publishers, Ship Captains And Their Cousins)”

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Selling Digital Goods on The Internet – The Embedded Experience of Giving Google Money (Or, Your Eyeballs For a Song!)

1200x630-FB-Googlevertising

I was going to write a new song, and the first line was going to be:

“If you want to Google Google, all you have to type is Goo …”

But then I wrote this instead:

HOW TO MAKE MONEY: FAILURE-TARGETING

There are two big trends in Internet commerce that are actually completely new sales industries, made possible by the Internet – selling digitally-reproduceable things on the Internet, and teaching people how to sell digitally-reproduceable things on the Internet, based on a high failure rate.

The scenario is unique, and with a magnifying glass amazing. Ecommerce, the digitally-distributed part of it, has been created by Google, almost effortlessly, gracefully catching a fumble by Apple.

MONETIZATION, FAILURE NUMBER ONE

Information, music and video encompass a lot of what we’re talking about, what’s digitally-distributed, the digital “varieties,” like a digital file of a song. It’s a lot of stuff that could be sold.

As we watch over the past dozen years, though, it hasn’t been sold exactly as it looked like it would be. People never stopped downloading things for free. The model became too stiff with embedded IPR everywhere, Continue reading “Selling Digital Goods on The Internet – The Embedded Experience of Giving Google Money (Or, Your Eyeballs For a Song!)”

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The Garden of Life (A Song)

The Garden of Life

In the garden of life you’ll dance with me
The music will roll in the walls of stone
Everybody’s the new nobody
It feels alright when you’re not alone …

I want to love your innocence
I want to love your wishfulness
I want to love that look in your eye
The blossoming of confidence

To take a chance; to breathe the air!
To wake up and just take the dare
There’s no disconnecting; now I’m aware
For better or worse, we’re here by the pair! Continue reading “The Garden of Life (A Song)”

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Marketing as a Content Creator (or, What’s Wrong With Amazon Part 2)

Amazon Haystack Logo

OUR RELATIONSHIP ISN’T WORKING, AMAZON!

I don’t buy things on Amazon any more.

Which is odd, because I still have listings for sale on the platform. I no longer believe Amazon is a good place for any small- or medium-sized company to use for retail sales (backend seller accounts).

It all started recently, when my awareness and perspective improved over time. I’ve been an Amazon seller for a dozen years, always assuming it was the “place to be,” just because there’s lots of eyeballs on the site. But I never sold much. I thought, as anyone might, it was my fault.

THE AMAZON SELLER EXPERIENCE

Spending time in the Amazon system, as a seller, checking my listings from the back end and front, I naturally also shopped there, using Continue reading “Marketing as a Content Creator (or, What’s Wrong With Amazon Part 2)”

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Wake Up Falling (A Poem)

Sometimes when you fly you can stay in the sky
Sometimes you slowly come down
Trusting your parachute open your eyes
Nobody knows you’re in town

When you wake up falling, hanging by strings
When you realize you’ve entered the war
It only took one time pulling the trigger
And now you only want more

Sometimes you feel them aiming at you
Invisible eyes all around
Sometimes when you fly you can stay in the sky
Without even making a sound

It’s really a matter of who sees who first
Sometimes it’s a matter of trust
Sometimes it’s a matter of who’s gun is bigger
Let’s not make too much of a fuss

Sometimes when you land you’ve already been seen
No choice but to hit the ground dead
The bullet and you – if you meet in the air
Sometimes nothing more needs to be said

dragon flying